GIULIASCALA

ABOUT ME

COMMUNICATION DESIGNER BY PROFESSION, CREATIVE MIND BY PASSION ✴︎

Curious, dynamic, and creative, I thrive on visual and communicative stimuli.
Basketball has taught me problem-solving, teamwork, and determination—skills I apply in the creative world as well. I love everything that allows me to express myself uniquely, from traveling to artistic hobbies that unleash my creativity.

My curiosity for design, fashion, and everything that visually communicates fuels my interest in the strategic aspects of design and digital communication. This allows me to refine my creative language and explore new expressive possibilities. I’m fascinated by how aesthetics and strategy intertwine to create cohesive and impactful visual identities.


✴︎
My passion lies in BRAND COMMUNICATION, particularly in designing and developing digital content and physical events that seamlessly align with a brand’s identity. I’m intrigued by how brands express themselves across different touchpoints and how STRATEGIC CREATIVITY can shape AUTHENTIC and ENGAGING NARRATIVES.

WHAT YOU SHOULD KNOW ABOUT ME!

✴︎ I’m obsessed with design in all its forms—from interior to experience design
✴︎ I have a thing for visuals, images and videos inspire me and spark my imagination
✴︎ I fuel my creativity with pastel sketching, crocheting bags, and upcycling old objects
✴︎ Traveling makes me feel truly alive!
✴︎ Cooking? Love it. Eating? Even more.
✴︎ I can’t live without the outdoors—whether it’s the sea, mountains, or rolling hills.

WHY THESE PICTURES?

After my Erasmus experience in Lapland, I can’t talk about myself without mentioning the most incredible adventure of my life. There, I had the opportunity to broaden my approach to design and grow not only as a designer but also as a person. After spending months in this breathtaking, nature-filled place, I realized something: the natural landscape is not just a source of inspiration for me but also a SAFE HEAVEN where I can retreat to maintain my essential mental and physical balance.


In Rovaniemi, I experienced the beauty of slow living—a fulfilling life enriched by people, places, and experiences that I want to keep nurturing in my present.In Rovaniemi, I experienced the beauty of slow living—a fulfilling life enriched by people, places, and experiences that I want to keep nurturing in my present.
In Rovaniemi, I experienced the beauty of SLOW LIVING—a fulfilling life enriched by people, places, and experiences that I want to keep nurturing in my present.

RESUME

✴︎EDUCATION

MASTER DEGREE IN COMMUNICATION DESIGN
Politecnico di Milano

2022-2024

ERASMUS EXPERIENCE IN INDUSTRIAL DESIGN
Lapin Yliopisto, Finland

JAN- JUNE 2024

BACHELOR DEGREE IN INTERIOR DESIGN
Politecnico di Milano

2019-2022

SCIENTIFIC HIGH SCHOOL DIPLOMA
Liceo Scientifico Carlo Donegani

2014-2019

✴︎SKILLS

SOFTWARE

ADOBE PACKAGE
Photoshop, Illustrator, Indesign, Premiere Pro,
After Effects, Dimension

MICROSOFT
Powerpoint, Excel, Word, Outlook, Teams

OTHER
Figma, Canva, WordPress, Google Ads, MidJourney,
Copy.ai, AutoCAD, Sketchup, Vray

HARD SKILLS

Art Direction
Conceptualization
Presentation Design
User experience design
Editorial design
Brand Identity
Brand Contents Creator
Brand strategies

SOFT SKILLS

Team worker
Problem solver
Enterprising
Multidisciplinary
Quick learner
Flexible
Curious