ÆQUA

SPA ESSENCE

ÆQUA SPA ESSENCE is a conceptual branding project for an imaginary luxury thermal spa. Designed as an exercise in brand identity, this project explores the balance between 
well-being, nature, and timeless elegance. Through carefully curated imagery and videos sourced from Pexels, a series of social media content and a website were developed to bring the brand to life. The branding exercise also included the creation of a visual identity, tone
of voice, and storytelling, aiming to evoke a sense of serenity and deep connection between body and nature.

This project reflects a refined, sensorial, and immersive approach to wellness branding, inspired by organic materials, natural elements, and the harmony of water.
The natural color palette was carefully selected to reinforce this concept, featuring earthy browns, soft greens, and muted blues, evoking the connection between plants, soil, and water—the core elements of the spa experience. Additionally, a minimalist and linear logotype was designed, emphasizing the brand’s essence of purity and simplicity while maintaining a sophisticated and timeless aesthetic.

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